French jeweler Cartier has taken a shine to Habitat for Humanity India's cause by launching its LOVE Charity bracelets at its boutique in New Delhi. "Giving back to the community has always been a priority for Cartier. For the past four years the LOVE Charity initiative has gained so much success and raised significant funds and awareness of various noble causes around the world. We are extremely proud to launch this initiative in India, and I am confident that we will have many people joining hands with us to raise funds to support Habitat for Humanity and its great cause," said Patrick Normand, managing director of Cartier, Middle East and South Asia. The 18k pink gold mini bracelet with a diamond and attached to a silk cord will be sold at 34,000 rupees (US$696) each with the sale proceeds going toward HFH India.